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Can you use this information.

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How can you use this information?

USE THE PURCHASE DIARY TO

•   Track selected consumer product category and brand purchases to determine total market movement and brand share from all outlets.
•   Determine how many families are in your product category and your brand. Are they gaining or declining? What are their buying patterns by age, income, education, etc. (market segmentation)
•   Measure brand loyalty by determining family trial and repeat purchase rates on your product and competitive brands, i.e., the number of times they purchase it and the amount they buy.
•   Evaluate brand switching. Where are your customers coming from and to which brands are they going?
•  
Evaluate the effect of specific price deals and promotions.
•   Did existing or new customers buy the deal?
•   Did the deal increase the size of individual purchases?
•   How much sales volume moves with the deal?
•   You tell us other information you need.

USE THE CONSUMPTION/USAGE DIARY TO

Find out the answers to these questions.
•   Who consumes/uses the product, how often? How much?
•   When or where is the product consumed/used?
•   How often is it consumed/used by individual family members?
•   Why is it consumed/used? For what purpose?
•   You tell us other information you need.

AND YOU CAN USE THESE DATA TO

Formulate your marketing strategies because you will know
•   Which advertising, promotions, etc. work and which don't.
•   Which outlets give you an edge.
•   Which appeals motivate your purchasers and users.
•   Who really is your competition? How are they doing - and why?
•   You tell us other information you need.

PLUS YOU MIGHT BE ABLE TO

•   Uncover opportunities for new products.
•   Change formulations of existing products to gain greater consumer usage potential.
•   Discover new uses for existing products.
•   Create better seasonal campaigns.
•  
Pinpoint products at specified market segments
•   the breakfast market - the teen-age market
•   the snack market - the quickie meal market
•   the employed female market

What Information is Typically Reported?

PURCHASE TABULATIONS

•   Incidence of purchase
•   Purchase frequency
•   Purchase size
•   Average price/price points
•   Share of market - all outlets
•   Share of market - types
•   Purchase by day of week
•   Price/volume relationships

Only panel data can provide
•   Repeat purchase and brandswitching
•   Heavy vs. light purchasing
•   Multi-brand purchasing
•   Multi-type purchasing
•  
Price/switching analysis
•   paid lower
•   paid same price
•   paid higher price
•   Switching gain/loss analysis

 
In addition, reports are typically prepared for the following demographic characteristics of purchasers
•   Age and sex
•   Income
•   Size of family
•   Metropolitan vs. rural
•   Region
•   Education
•   Occupation
•   Race
•   Life cycle evaluation

CONSUMPTION/USAGE TYPICAL TABULATIONS

•   Demographics
•   Consumer/user
•   Time of day
•   Heavy/light usage
•   How is the product consumed/used.
Is it combined with other products?

YOU TELL US WHAT INFORMATION YOU NEED, AND WE WILL STRUCTURE OUR DIARY ACCORDINGLY.