HOME
What Mail Diary Panel does

HOW
Can you use this information.

OPS
Mail Diary Operations

FAQs
Frequently Asked Questions

CONTACT US


MEMBERS

JOIN NOW!


How can you use this information?

USE THE PURCHASE DIARY TO

   Track selected consumer product category and brand purchases to determine total market movement and brand share from all outlets.
   Determine how many families are in your product category and your brand. Are they gaining or declining? What are their buying patterns by age, income, education, etc. (market segmentation)
   Measure brand loyalty by determining family trial and repeat purchase rates on your product and competitive brands, i.e., the number of times they purchase it and the amount they buy.
   Evaluate brand switching. Where are your customers coming from and to which brands are they going?
  
Evaluate the effect of specific price deals and promotions.
   Did existing or new customers buy the deal?
   Did the deal increase the size of individual purchases?
   How much sales volume moves with the deal?
   You tell us other information you need.

USE THE CONSUMPTION/USAGE DIARY TO

Find out the answers to these questions.
   Who consumes/uses the product, how often? How much?
   When or where is the product consumed/used?
   How often is it consumed/used by individual family members?
   Why is it consumed/used? For what purpose?
   You tell us other information you need.

AND YOU CAN USE THESE DATA TO

Formulate your marketing strategies because you will know
   Which advertising, promotions, etc. work and which don't.
   Which outlets give you an edge.
   Which appeals motivate your purchasers and users.
   Who really is your competition? How are they doing - and why?
   You tell us other information you need.

PLUS YOU MIGHT BE ABLE TO

   Uncover opportunities for new products.
   Change formulations of existing products to gain greater consumer usage potential.
   Discover new uses for existing products.
   Create better seasonal campaigns.
  
Pinpoint products at specified market segments
   the breakfast market - the teen-age market
   the snack market - the quickie meal market
   the employed female market

What Information is Typically Reported?

PURCHASE TABULATIONS

   Incidence of purchase
   Purchase frequency
   Purchase size
   Average price/price points
   Share of market - all outlets
   Share of market - types
   Purchase by day of week
   Price/volume relationships

Only panel data can provide
   Repeat purchase and brandswitching
   Heavy vs. light purchasing
   Multi-brand purchasing
   Multi-type purchasing
  
Price/switching analysis
   paid lower
   paid same price
   paid higher price
   Switching gain/loss analysis

 
In addition, reports are typically prepared for the following demographic characteristics of purchasers
   Age and sex
   Income
   Size of family
   Metropolitan vs. rural
   Region
   Education
   Occupation
   Race
   Life cycle evaluation

CONSUMPTION/USAGE TYPICAL TABULATIONS

   Demographics
   Consumer/user
   Time of day
   Heavy/light usage
   How is the product consumed/used.
Is it combined with other products?

YOU TELL US WHAT INFORMATION YOU NEED, AND WE WILL STRUCTURE OUR DIARY ACCORDINGLY.