We are pleased to announce that MDP’s panel operation is now part of Roy Morgan International, the US division of Roy Morgan Research – the largest privately owned market research company in Australia operating since 1941.

Roy Morgan International’s established and widely respected research products include their flagship products, Roy Morgan Single Source and award winning ASTEROID software (a recent winner of the Microsoft sponsored Consensus Software Award and used by more than 250 companies worldwide).

Roy Morgan Single Source is a syndicated research product based on a sample of approximately 20,000 people aged 14 and over in the US. It provides a multi-dimensional understanding of consumers with information on an individual’s lifestyle and attitudes, media habits (TV, Radio, Newspapers, Magazines, Cinema, Catalogues, Pay TV and the Internet), brand and product usage, purchase intentions, retail visitations, service provider preferences, financial information and even recreation and leisure activities plus a lot more .

The end result is a total integrated understanding of the American consumer.

The Roy Morgan Single Source database is also established in the UK, Australia, New Zealand and Indonesia. The following are some of the industries covered in the US and the other countries:

Automotive Beverage Customized C-Store+ (Convenience Stores) Finance

FMCG Gambling Media QSR(Quick Service Restaurants) Retail

Sponsorship Telecommunications Tourism Utilities

MDP Clients now have the capacity to field surveys both through existing Roy Morgan International operations within the United Kingdom, Australia, New Zealand and SE Asia, as well as through their worldwide affiliate network which operates in 60 countries.