We are pleased to announce that MDP’s panel operation is now part of Roy
Morgan International, the US division of Roy
Morgan Research – the largest privately owned market research
company in Australia operating since 1941.
Roy Morgan International’s established and widely respected research
products include their flagship products,
Roy Morgan Single Source and award winning
ASTEROID software (a recent winner of the Microsoft sponsored Consensus
Software Award and used by more than 250 companies worldwide).
Morgan Single Source is a syndicated research product based on a sample
of approximately 20,000 people aged 14 and over in the US. It provides a
multi-dimensional understanding of consumers with information on an
individual’s lifestyle and attitudes, media habits (TV, Radio,
Newspapers, Magazines, Cinema, Catalogues, Pay TV and the Internet), brand and
product usage, purchase intentions, retail visitations, service provider
preferences, financial information and even recreation and leisure activities
plus a lot more .
The end result is a total integrated understanding of the American consumer.
The Roy Morgan Single Source database is also established in the UK, Australia,
New Zealand and Indonesia. The following are some of the industries covered in
the US and the other countries:
MDP Clients now have the capacity to field surveys both through existing Roy
Morgan International operations within the United Kingdom, Australia, New
Zealand and SE Asia, as well as through their worldwide affiliate network which
operates in 60 countries.